Advisor Consulting Executives
The Challenge
Following the success of a previously executed campaign for Health Data Movers (HDM), a fast-growing data consulting firm, Class Act Media was retained to develop a multi-strategy tactical marketing plan to name, brand, and launch the company’s new advisory syndicate initiative.
The Process
Class Act Media has a history of creating for various health-tech innovations. We used our honed skills in this sector to develop a tactical marketing plan that would allow HDM to confidently launch this new initiative while engaging multiple audiences and increasing their overall impact.
What’s in a Name
We translated HDM’s end goals into a compelling name and authentic messaging that underpinned the creation of landing pages, external marketing materials, and social media content for multiple audience interfaces with the end goal of generating action.
Stand Out
The ACE Team, HDM’s advisory syndicate, required a branding portfolio that gave them a stand-out identity to break through the noise of a highly competitive market. Our dedication to the health-tech industry allowed us to provide them with a visual identity that penetrated not only on a marketing level but also illuminated the direction and development of this new offering through our brand discovery sessions.Â