4 Marketing Tactics to Finally Ignite Your Digital Growth
As we approach 2024, the importance of having a strong online presence has never been more crucial. Here are four marketing tactics that can help fuel your digital growth.
1. Content for the AI and TikTok Era
Consumer preferences are shifting towards valuable, relevant, and engaging video content. This is evident from the fact that 500 million hours of video are watched on YouTube every day. Furthermore, 74% of Gen Z uses TikTok as a search engine. This makes it imperative for businesses to understand how they can capitalize on these search engine changes.
Companies like Nike and Sephora have been successful in engaging their audience through fun, light-hearted content such as product reveals, athlete collaborations, lifestyle videos, and makeup tutorials. TELUS has also adopted a similar strategy, proving that these tactics are not just limited to the fashion and beauty industry.
2. Immersive experiences
Creating events that turn your audience into brand fans is another effective way to boost your online presence. These immersive events often blur the line between physical and virtual reality, engaging consumers through simulations or narratives.
This approach has proven effective, with 91% of consumers saying they feel more positively about a brand after a memorable brand experience, and 85% of consumers are more likely to purchase after participating in experiential marketing events.
Sephora’s in-store events, Catherine Zeta-Jones’ livestream shopping event, and IKEA’s AR/VR apps are excellent examples of brands successfully creating immersive experiences for their customers.
3. Societal marketing
With 87% of consumers believing that businesses have a social responsibility to make a positive impact on the world, and 76% more likely to buy a product or service that is committed to social responsibility, societal marketing should be an essential part of your overall strategy.
Patagonia, UNA Pizza + Wine, and Brilliant Earth are great examples of brands that have successfully incorporated societal marketing into their strategies by donating a portion of their profits to environmental and social causes.
4. Communities and micro-influencers
Leveraging existing followers and niche communities can help promote your products and services. This is particularly effective as 92% of consumers trust recommendations from other people, even if they don’t know them personally, and 70% of consumers are more likely to buy a product or service recommended by a micro-influencer.
Playstation’s partnership with Discord, Ashley Darling’s promotion of clothing and supplements, and Lexy Monty’s creative and engaging partnerships are all examples of effective use of communities and micro-influencers.