Revolution Medical Cannabis leverages SEO and Content

The Art of Thriving During a Pandemic

by | Jul 13, 2021 | Design Portfolio

The Tipping Point

Before the pandemic, there was a degree of choice around when and how to operate online. However, when isolation became a reality, it accelerated the need for businesses to pivot to e-commerce. Now, the tipping point has been forced and is taking place at an unstoppable pace.

For Revolution Medical Cannabis, that tipping point produced a response that’s been fundamental to their subsequent growth. The pay-off has been the ability to scale up at an astounding rate with national expansion.

“To survive, we had to reevaluate things quickly. Ironically, the decisions we made allowed us to expand beyond what we could initially imagine. We realized our reach was far more significant through the virtual platform,” explains Ali Oonwala, Co-Founder and President of Revolution Medical Cannabis.

Class Act Media built RevCan’s brand equity through a research-based blog rich with studies about the effectiveness of cannabis, social media and Google search results.

An Effective Treatment

Ali Oonwala, a Calgary-based pharmacist, and Co-Founder, Dr. Riyaan Hassen, started Revolution Medical Cannabis after seeing many of their patients overcome opioid addiction successfully through the use of medical cannabis.

On the periphery of mainstream treatment, medical cannabis is primarily patient-driven, so the Revolution team knew that they had to be savvy with their marketing in order to scale their business and reach the people who needed it.

Class Act Media developed the brand to create continuity with the existing brand for Revolution Medical Clinics.

National Expansion

“A big part of our success during this last year has been the Class Act Media team,” says Ali.

Class Act Media put an increased focus on SEO. For Revolution, this was key and set the stage.

“Class Act Media was able to bump us up to the top at a time when people were actively searching for medical cannabis clinics. That gave us great exposure. We had huge volumes coming through,” explains Ali. “SEO wins when people are searching for medical cannabis and that got it started.”

The Revolution

Now, with physicians being available virtually and licensed producers delivering to patients, Revolution Medical Cannabis has expanded to 15 different sites and 6500 patients across Canada treating not only opioid addiction, but the elderly, pediatrics, cancer patients, and so much more.

The revolution has only just begun…

Is your business ready for a revolution?

To discuss how we can maximize your online presence and SEO, we invite you to request a free brainstorm with our Marketing Director, Anjelica Abarra.