Right Inc.
The Challenge
In 2021, Right Inc. created The RIGHT app — a personalized budgeting tool that offers free banking and financial accountability that helps people save for the future.
They engaged Class Act Media to revitalize their brand identity as their initial approach lacked an accessible and inviting appeal that would draw in its customer base and help RIGHT stand out.
The Challenge
In 2021, Right Inc. created The RIGHT app — a personalized budgeting tool that offers free banking and financial accountability that helps people save for the future.
They engaged Class Act Media to revitalize their brand identity as their initial approach lacked an accessible and inviting appeal that would draw in its customer base and help RIGHT stand out.
Before Class Act Media
RIGHT presents a unique and exciting opportunity, but its initial brand presence appeared generic and stiff.
With a key group of target customers including young families and people needing help budgeting and saving for the future — RIGHT needed a more energy-infused and positive identity.
The Process
A deep-dive of hundreds of variations removed the clutter around the obvious solutions. Ideas and inspiration came from many of those variations, but the initial ideas around a brand are typically the weakest.
The Process
A deep-dive of hundreds of variations removed the clutter around the obvious solutions. Ideas and inspiration came from many of those variations, but the initial ideas around a brand are typically the weakest.
After Class Act Media
The deep-dive proved rewarding resulting in a colour scheme and design that were as unique as what RIGHT offers.
The brand appeal was achieved through warm colours, eye-catching visuals, and content that represents accessibility and forward motion!
Deliverables
The brand was revitalized with a new look and identity including a logo, graphics, app, website, and respective collateral.
The Result
Boasting an eye-catching look, RIGHT is a warm brand inviting a positive outlook for its clients and their financial future.
The Results
Boasting an eye-catching look, RIGHT is a warm brand inviting a positive outlook for its clients and their financial future.