Threads is still hot, but is it right for your brand?

Threads has left ChatGPT in the dust as the fastest-growing app in history, reaching 100 million users in just 5 days. Meta promises a friendlier experience than Twitter (now called X), with a focus on conversations and content-sharing around shared interests. Its integration with Instagram also means you don’t have to spend time building a whole new following.

Before you rush off to add another social media channel to your brand (because how many of you actually update your company Twitter accounts), there are some key considerations.

Despite its initial volcanic growth, the number of active users has dropped by 70% and, like all new apps, there are some pain points like a lack of hashtags, no search function, and an algorithm-based feed.

So, is Threads worth investing time and precious marketing resources?

Meta is already rolling out updates and there will definitely be more to come. Let’s look at 4 ways this platform could change your brand strategy.

1. Get Close to Your Audience for Targeted Engagement

Threads has a feature called the Close Friends list which lets users share content privately. Inviting your audience to add your brand lets you build an exclusive community where you can engage with them directly and encourage them to share your content.

2. Exclusive Access for Brand Loyalty

Looking to create excitement? You can use your Close Friends community to offer exclusive insights, sneak peeks, and rewards to your community, or use it as a VIP program. It’s like a secret club, and its bound to generate some serious buzz and advocacy for your brand.

3. Visual Storytelling for Engaging Experiences

Threads is all about visual content with a playful tone. Show off your brand with compelling imagery and videos, or start a thread to encourage your audience to post their content.

4. Influencer Collaboration for Amplified Reach

Influencer collabs aren’t a new trend, but they can still be an effective tool for your brand. Leverage your audiences’ interests and team up with a creator to host Threads takeovers, AMAs, or live coffee chats.