A step-by-step guide to win Valentine’s Day

by | Jan 31, 2024 | Marketing

Love is in the air! We don’t have a box of chocolates, but we did put together this step-by-step checklist to make sure your campaign captures the hearts (and attention) of your customers. Let’s dive in!

1. Set your campaign goals

  • Define what you want to achieve (e.g., increase sales, boost brand awareness, grow social media engagement).

2. Understand your audience

  • Identify who your target customers are for this campaign.
  • Research their interests and preferences related to Valentine’s Day.

3. Develop your campaign theme

  • Choose a creative theme that aligns with Valentine’s Day and resonates with your audience. Consider different forms of love, such as self-love and friendship appreciation to find the best fit.

4. Plan special offers or products

  • Create Valentine’s-specific products or services.
  • Decide on special offers or discounts that fit your theme and attract your audience.

5. Create your content calendar

  • Plan and schedule your marketing content across different platforms (social media, email, blog).
  • Consider running a social media contest or hashtag campaign to increase engagement.

6. Optimize your website

  • Update your website with Valentine’s Day themes and promotions.
  • Ensure a smooth shopping experience, especially on mobile devices.

7. Consider paid ads

  • Decide on whether to use targeted advertising (ie; Google and Meta ads) to reach a larger, targeted audience

8. Leverage communities or partnerships

  • Partner with influencers or local businesses to expand your campaign’s reach.
  • Post on communities where your target audience is active.

Get industry specific advice

Simply book a complimentary consultation. We’re here to help make your Valentine’s Day campaign a success.